Mark McGuffie has joined Amalgamate as Marketing Manager, bringing experience across construction, professional services and product design, as well as a background in IT sales with Hewlett Packard Enterprise.
Mark’s role will focus on developing the Amalgamate and Homesafe brands, understanding new markets and helping Amalgamate continue to grow from strength to strength across new sectors.
With experience working across a range of industries, Mark is used to getting under the skin of different markets, understanding what matters to customers and finding the right way to communicate it.
He’s looking forward to getting stuck into a new sector and learning more about the world of health, safety and workplace wellbeing, while helping showcase the knowledge and expertise across the Amalgamate team.
We asked Mark a few questions about his role, the experience he brings and what he’s looking forward to at Amalgamate. Read his answers below.
Great to have you with us, Mark.
What’s your role at Amalgamate, and what will you be focusing on?
I’ve joined Amalgamate as Marketing Manager, working across both the Amalgamate and Homesafe brands.
My focus will be on developing both brands, understanding new markets and helping Amalgamate continue to grow into new sectors. I’ll also be looking at how we communicate what we do and make sure the expertise across the business comes through clearly.
What experience or expertise are you bringing to the team?
I have a degree in marketing and have worked across a number of different industries, including construction, professional services and product design.
I actually started my career in IT sales with Hewlett Packard Enterprise before moving into marketing. Working across different sectors has given me a broad perspective and taught me the importance of really understanding a market, its customers and what matters to them.
What are you most looking forward to about joining Amalgamate?
I’m looking forward to sinking my teeth into a completely new sector and learning from the experience across the team.
Health, safety and wellbeing at work are incredibly important, particularly in the world we work in today, so I’m looking forward to understanding the challenges our clients face and helping communicate the value of the work Amalgamate and Homesafe 365 do.
I’m also excited about the opportunity to help both brands develop and support Amalgamate as it continues to grow into new sectors.
What’s one thing people might be surprised to learn about you?
I occasionally compete in HYROX events and really enjoy the challenge of trying to beat my previous time.
I can be quite competitive, although most of the time I’m competing with myself!